‘You Belong’ Is Much More Than a Slogan to Eduardo Tobon

‘You Belong’ Is Much More Than a Slogan to Eduardo Tobon

As humans, we need to belong – to one another, to friends and families, to our culture and country, to our world. Belonging is fundamental to our sense of happiness and well-being. It’s probably why Diners Club International chose ‘You Belong’ as its slogan. After all, a major credit card company would want its members to feel like they belong to a safe, secure organization. No surprises there.

But when I was asked to do a portrait of Eduardo Tobon, president and CEO of Diners Club International, I was surprised when he made me feel like the VIP. He was so gracious of my work and grateful for the time and effort I spent during the shoot. In fact, I so often find the more responsibility a person carries on their shoulders, the cooler they are. And by all accounts, Eduardo Tobon is one cool guy.

 

He’s responsible for Diners Club’s entire business, including marketing, product management, operations, service centers, client relations and business development. Diners Club is owned by Discover Financial Services, one of the most recognized brands in the world. Prior to this, Eduardo served as CEO of the U.S. Cards and Payments Division at Sovereign Bank-Santander in Boston. Throughout his career, he’s lived and worked in several countries, including Canada, Germany, and Colombia.

 

 

Photographing the essence of this highly accomplished man, I soon discovered that wisdom and warmth just shines from him. I suppose those are just a couple of traits that got him where he is today…not to mention a lot of smarts. But more than that, I realized that treating everyone like they’re the most important person in the room is a concept that belongs in all of our lives. No matter how long your list of credentials, it’s not just business; it’s personal, too.

 

Eduardo Tobon was gracious enough to make me feel like I belonged. And that’s precisely why he belongs in my blog.

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The Power of Personality and Why You Need One

The Power of Personality and Why You Need One

How is it even possible to select the right photographer or videographer these days?

We’re all among a massive sea of photographers and videographers, all vying for the same clients. And it’s hard to really be different. Think about it. Whether we’re talking about editing style, how we shoot, the lighting we choose or even if we offer great customer service, all of these things are easily duplicated by others.
It’s like a riddle. So here’s one for you:
What do you get when you combine Heather Bresch, CEO of Mylan Laboratories, with a light, drizzling rain and just one hour to shoot a video, a speaking role and a few stills?

An epiphany! While there were many levels at play on the Mylan project, I came to realize that the most important tool any shooter has is his or her personality. For this particular project, it helped cement a new client opportunity, with Ms. Bresch requesting her ad team now consider us for any applicable future work. And this was after just one hour of shooting under demanding circumstances.

Personality is a powerful tool – and the one thing that simply can’t be duplicated. Sure, it’s still important to look at experience level and the talent for artful photography and video. But it’s really the shooter’s personality that’s key to making clients feel at ease – and more like themselves –when they have cameras pointed at them and lights hovering overhead.

So if you want your photography or video productions to truly ‘stand out,’ choose someone who’s not afraid to inject more of “them” into their work. As the saying goes, ‘Personality begins where comparison ends.’

Do you agree that personality counts in differentiating yourself in business? Or, have you ever hired a professional services partner based upon their personality? Tell us about your experiences in the comment section below!

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Ordinary People

Ordinary People

People often ask me if I photograph celebrities, actors or famous people...not really..but..the people I photograph are far, far from ordinary people.

In this assignment with Johns Hopkins Hospital "famous" is defined in terms of saving lives.

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Roadside Bombs

Roadside Bombs

An image from a recent assignment for Johns Hopkins School of Public Health. The story is about tramatic brain injuries in Iraq and Afghanistan that were never documented until 2 doctoral students unearthed the evidence. The vets I met and their stories were both painful and shocking.

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Getting a little dirty...

Getting a little dirty...

MSA and Pipitone Group asked Harry Giglio Productions to shoot the new launch of the MSA safety harness. The concept was to photograph workers in an industrial setting wearing the full body harness. Harry Giglio is a Pittsburgh editorial, corporate and commercial photographer.  Harry Giglio Productions is a full service Pittsburgh video production company specializing in higher education, commercial and broadcast video production.

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